Who needs this book?

• Anyone who wants his or her business to grow and become more profitable, or provide a
• better service. Applicable to any organisation – private, public or third sector.
• This book is for those energized and driven people who recognize that the traditional
• ways of changing cultures and increasing performance are no longer working.

So what makes this book any different to countless others?

• This book directly addresses those negative and largely ignored, unproductive attitudes
• and behaviours that waste time, effort and money in all organisations.
• We identify gaps and traps people fall into which blinds them to the reality of
• Behavioural Waste™ and its real cost to organisations.
• Our 3 Month Foundation programme replaces Behavioural Waste™ with Growth
• Behaviours that lead to significant performance improvements that resulted in real
• Returns-on-Investments:
• £7 million of Behavioural Waste™ identified and turned into productive actions
• Production increase from 55 units per week to 85
• £300,000 outstanding debts recovered
• Number of patients treated increased by 10%

So if you are a:

• Business leader and want new growth and increased profit
• Public sector leader who needs to provide more for less
• Learning & Development professional who wants to make the shift from learning to a

performance focused organisation

• Lean management professional who wants to build Lean Behaviours to complete

cultural change